Testimonials

“Tracy Schario is a PR professional nonpareil to whom strategic thinking is second nature, and who wakes up in the morning trying to solve a client’s problems. She advanced a multi-faceted campaign to publicize The Optical Society’s centennial, managing myriad staff, a PR agency and internal stakeholders in the process. And having worked together with Tracy in several capacities going on two decades now, you would be hard-pressed to find someone as dedicated, thoughtful and passionate about her work.”

Aaron Cohen, President, Aaron Cohen PR

“Tracy Schario is an outstanding educator. She introduced me to the field and cultivated the notions of strategy in public relations. To simply state the summation of my course with Tracy, she instilled the importance in mastering the art of persuasion for strategic messaging and routes to implementation. I hope to be at least half as good as she is in strategic communications.”

Serge Sarandinaki, Master of Arts in Strategic Public Relations candidate, The George Washington University

“Tracy has effectively leveraged her unique combination of skills: an ability to craft a large “big picture” vision, creating and implementing innovative tactical actions, and managing a complicated and diverse set of individual egos. In what is always a chaotic environment, Tracy becomes the voice of reason. And, by doing so, she is able to achieve the impossible.”

Brad Dawson, Managing Director, LTV Dynamics

“What an amazing marketer! I had the privilege of working with a Tracy on a terrific partnership she brought to the table. She worked incredibly for her own brand, but bent over backwards to make sure my brand received favorable exposure as well…a true win-win! She worked hard, proved extremely creative, and was an absolute pleasure to work with! If she works this hard on all her marketing opportunities, Tracy would be a great catch for any company!”

Stan Melton, Director of Creative Services, WJLA-TV/NewsChannel 8/POLITICO

“Tracy has extraordinary leadership and analytical skills that would be an asset to any organization. She is a consummate PR professional and is recognized as such by the Washington-area communications community.”

Jeff Ghannam, Vice President, Communications and Membership, Biotechnology Institute; PRSA National Capital Chapter President, 2010

“Tracy excels at all that she does! She is a consummate professional with outstanding attention to detail. She is a strong manager and mentor for her staff. Tracy can easy adapt to all situations and find the win-win for all. She brings new ideas and enthusiasm to the groups for whom she works.”

Chris Kormis, Associate Dean for Marketing Communications, McDonough School of Business, Georgetown University

“Tracy is a first-class public relations expert with terrific skills in media relations and related areas. I recommend her highly. She’s also got the right temperament. I can’t imagine a task flustering her in any way. She always delivered for me when I needed help promoting my media research.”

Don Bates, GW Instructor and Senior Counselor, Stevens Gould Pincus Communication Management Consultants