In this post-fact era of fake news and alternative facts, it can be discouraging to rise above the noise and position your executive, company or association as a thought leader. However, the basic building blocks of public relations still apply. Here are a few tips to tell your story.
- Color your narrative. It’s been true since the ancient Greeks, that pathos reigns supreme to logos. In today’s fragmented media environment, evidence needs an emotional connection more than ever. Personalize the facts so that readers and viewers understand the impact, not just the numbers.
- Connect to current events. You can do this by writing an op-ed or Letter to the Editor to share your opinion on policy, your association’s research or recommendations. You can be a convener and host a policy briefing featuring prominent voices on the issue. Or send reporters a tip sheet of experts who can comment on the day’s news.
- Tweet – thoughtfully. Sharing opinions and recommendations on Twitter should be part of your communications strategy. If you want your audience to know you, participate in the online conversation by sharing third party content as well as your own. Use Tweet chats to host a dialogue with issue experts, elevate your issue and engage a wider audience.
These are but a few best practices that you can employ to create common practice and build relationships with your audience and reporters alike.
This blog appeared on LinkedIn March 14, 2017