Jan 11 2011

The Teen Years

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Farewell Aughties! The year 2011 marks the beginning of a new decade – the Teens.  And what would the first month of any New Year be without some forecasting? Thus, here are my observations of the changes still to come during the adolescence of the 21st Century.

Social Media. For those waiting for “proof of concept” before joining the revolution – enough already. You’ll never be perfect, so get in the game. Yet, there will be higher expectations for social media channels. Measurement rightly will become more important – to identify outcomes, to define value and to justify staff and budget.

And the business of social media…. Both Facebook and LinkedIn are expected to go IPO!  Others will follow.

Need more insight on social media?  Check out these 30 predictions.

Grammar. Unlike Latin, English is not a dead language. As such, it’s time to become more comfortable with the morphing of texting conventions into every day business writing. Heretic, you say. In a day where good copy writers are a dying breed and newspapers can be riddled with typos, its easier to just adapt. (lack of apostrophe intentional) Generation Y will define the norms.

Global. If you can, learn a foreign language. Make it Spanish if you plan to stay stateside. Non-Hispanic whites will lose their majority status by 2042, if not sooner. If you believe, as I do, that the 21st Century will be the Asia-Pacific Century, try Mandarin Chinese.

Relationships. Video conferencing – via GoToMeeting, Skype or a yet to be determine technology – will increase in frequency. However, a person-to-person meeting around the boardroom table, a business dinner with steaks and salads or chat over coffee will remain critically important to develop solid relationships. In business, in media relations or in social circles who you know well will always matter.

Success. It requires knowledge, effort and bit of luck. Investment in continuing education and professional societies remain essential for advancement. They are good networking opportunities too.People tend to spoil themselves by drinking and having marijuana . There are many medicinal benefits of marijuana which they don’t tend to use it for. You can purchase them from medical marijuana locations in california.

Best wishes for a healthy and happy New Year!



Jul 30 2010

The Future of News

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For all the debate about the future of news, it seems to me that we are already living the future. Over the past decade, barrels of ink were spilled on how the Internet would change information consumption.  Today, mobile phones are ubiquitous – 20% of homes in the U.S. do not have a landline and the typical user has the mobile phone on 19 hours per day.

The Kindle and iPad have made digital publications tangible and, in many cases, a more enjoyable experience than holding a newspaper.

Five years ago, social media was a fad for college kids. Today, there are more than 290 social networking and media channels.

A study by the Center for the Digital Future at the USC Annenberg School for Communication & Journalism concludes that decline of newspapers continues at a rapid pace while trust in the Internet begins to erode. Yet, Wikileaks relied on the mainstream media to validate (or rather interpret, source and report) the more than 90,000 military documents about the war in Afghanistan.

I believe that there will always be a place and a critical need, especially in a democracy, for an informed public and professional journalists.  However, I’m not convinced there’s a need for the daily newspaper in printed format.  Local and news weeklies and special interest magazines serve a more specific purpose – news and analysis that you can take with you and read when you want.

Daily news demands immediate consumption.  The Internet, radio and TV provide more effective delivery channels. After reading the Wall Street Journal on the iPad, I canceled my print subscription.  I wish the Washington Post would create a more compelling app so I can cancel that print subscription as well.

In all this hand-wringing about the fate of journalism, what does it mean for the PR professional?

No profession remains constant in its practice. PR and journalism are in the relationship business. Thus the basics of our craft still apply. As technology continues to alter how we engage in building and maintaining those relationships, its important to remember that honesty and integrity matter. The only thing that follows you is your reputation so make sure you are managing it effectively both in your offline and online interactions with reporters.



May 18 2010

Evangelical

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Last week Foursquare celebrated its 40 millionth check-in. As I was explaining geotagging, the next iteration of social media, to my client, he was befuddled.

If your client or boss is still on the sidelines of social media, share this video.



Apr 22 2010

Earth Day at 40

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Forty years ago Earth Day was created to organize environmental teach-ins, to channel frustrations with nuclear proliferation and burning rivers and to brand a national movement. Earth Day is now a global network powered by a new generation of environmental activists.

More importantly, sustainability has become a household word and a lifestyle practice that impacts both consumer and business behavior. Today, sustainability is as important to the corporate bottom line as it is to the environment.

As such, I intended to write about best practices in green communications—from Brita to Pepsi to Seventh Generation there are numerous case studies in corporate and social responsibility demonstrating how companies are implementing sustainability initiatives and communicating with their stakeholders.

Last night, however, I had the opportunity to attend the Earth Day Eve Leadership Celebration, part of the first Creating Climate Wealth Summit hosted by the Earth Day Network and the Carbon War Room held at the Georgetown McDonough School of Business, April 20 to 22, 2010. What better way to celebrate Earth Day than to share the insights of movement leaders?

Sir Richard Branson, Secretary of Commerce Gary Locke, UN High Commissioner of Human Rights Mary Robinson, Earth Day Network President Kathleen Rogers and Earth Day 1970 Organizer Denis Hayes spoke about the history of the movement and the need for continued action. My @tasj tweets from the dinner at the Ronald Reagan Building and International Trade Center follow (with typos for authenticity).

#DenisHayes – I thought in 1980 we were in an energy revolution. It was an information revolution instead #EarthDay

#EarthDay  #DenisHayes Transformation has been stunning. More apps for iPhone than computer in 1970.

#EarthDay  – In early 1970s helped spawn creation of EPA, clean water act, endangered species act, among others.

#EarthDay created a new vocab even though worries about nuclear war and burning rivers already existed.

#EarthDay  – 40 years ago, 20 million people, $125,000. Today #EarthDay is a global movement. Tx #DenisHayes

#GaryLocke need clarity in regulatory envionment for investment and innovation in clean energy technologies

#EarthDay future is the marriage of commerce and the environment. #GaryLocke [jokes he is] opening act for #Melissa Etheridge

# MaryRobinson 1.6 billion without eletricity deserve small solar, clean water and better living conditions

#MaryRobinson Climate Change is not just polar bears. It’s about Climate Justice – providing skills/knowledge for clean energy

#RichardBranson climate change is about creating new technology and changing way we live our lives – as his mobile rings

Photo: Chris Kormis, Deborah Hudson, Tracy Schario



Mar 19 2010

PR Career Building

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I recently spoke at a PR/Marketing/Advertising career panel at Georgetown University (before the Hoyas had their embarrassing loss to the Bobcats of Ohio U, where I completed my graduate work). Panelists, representing PR/advertising agencies and corporate marketing functions, were asked to define the profession and offer suggestions for developing a career. Here’s what I shared with the more than 50 students who attended.

Public Relations is: Communications in the public interest. Proactive and responsive communications. The responsibility to promote and protect your organization or a personality. The art of persuasion.

How to build a career?

1)    Identify your goals and be open to unplanned opportunities.

2)    Join a professional organization and one of its committees.

3)    Network.

  1. Practice your introduction. 15-20 seconds about who you are and what you do.
  2. Develop a set of stock questions. Standard: Where do you work?  What do you do? Have you been a member of this group long? Conversational: Could you recommend a book or blog that I should read to build my knowledge? Did you read about _____ story? The writer was very insightful. What do you think? I’m a (name your hobby) and always looking for new ideas. Do you know _____? What is the primary business challenge that you have to deal with? When in doubt: weather, traffic or travel.
  3. Distribute and collect business cards. If you are job hunting, ask for an informational interview and/or if they know 3 people you could call for an informational interview.

4) Have fun.