Tracy Schario, APR

Tracy Schario leads Schario Johnson Communications and crafts messaging and advocacy strategies that establish senior executives as thought leaders; build third-party credibility for issues, products and services; create influence with government officials and stakeholders; and advance business goals of non-profit and for-profit organizations.

I make policy and brand values easy to understand through earned and digital media. Today’s communications challenges require a leader who can anticipate and adapt to change, analyze data, and advise senior management. I have led strategic initiatives and cross-functional teams to advance business strategy, achieve policy action, and enhance brand reputation. I’m a curious writer, compassionate storyteller and thoughtful editor who employs PESO content strategies (Paid, Earned, Shared, Owned media). 

Campaigns that I’ve developed include: (1) “Increase My MPG!” to strengthen the federal fuel economy standards to 54.5 mpg by 2025; (2) “Grow Up, Not Out,” to improve the reputation of a university and secure zoning approval for 18 buildings; and (3) “Reflecting a Century of Innovation” to build brand and promote a centennial anniversary wherein a global science society realized its first million dollar donation and a 5% increase in global membership.

I have served in senior management roles at The Optical Society, The Pew Charitable Trusts, The George Washington University, and Strategic Communications Group, a boutique tech PR firm. Early in my career, I spent five years in Asia in community relations positions at the U.S. Embassy in Manila, Philippines, serving on Ambassador Negroponte’s country team, and at the U.S. Consulate General in Surabaya, Indonesia. Accredited in Public Relations, I have held numerous leadership roles in PRSA, including the national Board of Directors, Mid-Atlantic District Chair and NCC President, and currently the MBA Program committee and National Assembly of Delegates.

I earned my M.A. in communications from Ohio University, receiving the Outstanding Master of Arts award, and graduated from The Ohio State University with a B.A. in communications. A native Midwesterner, I’m an accomplished cook, recreational cycler, and devotee to all sports of the Chesapeake Bay.

Perino & Fitzwater GW PR Master Class 2010