Tracy Schario, APR

Today’s strategic communications challenges require a leader who can analyze data, anticipate and adapt to change and advise senior executives on content strategy, media, digital marketing and issues management. Throughout my career, I’ve applied critical thinking skills to these opportunities and followed the motto “Care. Control. Communicate.” I have led cross-functional teams to deliver results for PR and government relations initiatives in energy, technology and higher education. Advocacy campaigns that I’ve developed include: (1) increase the federal investment tax credit for industrial energy efficiency; (2) improve the reputation of “The University That Ate Foggy Bottom” to one that received national accolades for “Best Neighbor”; and (3) the brand strategy and centennial anniversary PR program that helped a global science society realize its first million dollar donation and a 5% increase in global membership.

I have served in senior management roles and created award-winning campaigns for The Pew Charitable Trusts, The George Washington University and Strategic Communications Group, a boutique tech PR firm. Early in my career, I spent five years in Asia in community relations positions at the U.S. Embassy in Manila, Philippines, serving on Ambassador Negroponte’s country team, and the U.S. Consulate General in Surabaya, Indonesia. Accredited in Public Relations, I have held numerous leadership roles in PRSA, including the national Board of Directors and currently the MBA Program committee. I earned my M.A. in communications from Ohio University, receiving the Outstanding Master of Arts Candidate, and graduated from The Ohio State University with a B.A. in communications. A native Midwesterner, I’m an accomplished cook, recreational cycler and devotee to all sports of the Chesapeake Bay.