Tracy Schario, APR
A creative and responsive leader who enjoys working in fast-paced environments, Tracy Schario, APR, is a seasoned public relations counselor. As Chief of External Relations at The Optical Society, Tracy manages the global brand, directs government relations and created the communications strategy for OSA’s Centennial in 2016.
Tracy has led cross-functional teams and delivered results for PR and government relations initiatives for more than 20 years. At The Pew Charitable Trusts, she was the lead for its clean energy portfolio directing strategic communications and digital media for five campaigns and served on the institutional CRM steering committee. Tracy is an active member of PRSA and served on the PRSA Board of Directors (2014-2015).
In addition to her advocacy work, Tracy taught media relations at The George Washington University, Graduate School of Political Management. She has written for the Capitol Communicator and her own blog. She has lectured at Ohio University and at universities overseas and speaks at regional conferences on crisis communications and media relations strategies.
As spokesperson for The George Washington University, Tracy was frequently on television and managed several high profile crises receiving national media attention. She developed GW’s social media plan, administered its award-winning news Web site and produced a weekly E-Newsletter. Also, Tracy conceived the university’s first sustainability communications program in 2007 featuring public policy symposia, social media and national rankings.
Prior to joining GW, Tracy was Vice President at Strategic Communications Group where she managed 50 percent of agency clients, conducted business development, produced B2B product campaigns and raised executive visibility for technology companies, including Unisys Federal Systems, Juniper Networks, Baan and Software AG. She has worked for the U.S. Department of State in Indonesia and the Philippines where she received a Meritorious Honor award. Early in her career, she lobbied environmental issues for a trade association and was a public information officer for the State of Ohio.
Tracy earned her M.A. in communications from Ohio University and her B.A. from The Ohio State University. Tracy lives in Washington, DC, with her husband.