Tracy Schario, APR, Communications Strategist and Principal

Schario Johnson Communications is a consultancy that creates multi-channel, story-telling campaigns, establishes senior executives as thought leaders and media sources and builds third-party credibility for non-profit organizations and for-profit companies – all tied to meeting business goals.

Today’s strategic communications challenges require a leader who can analyze data, anticipate and adapt to change and advise senior executives on content strategy, media, digital marketing and issues management. Throughout my career, I’ve applied critical thinking skills to these opportunities and followed the motto “Care. Control. Communicate.” I have led cross-functional teams to deliver results for PR, advocacy and government relations initiatives in energy, technology and higher education.

Advocacy communications campaigns that I’ve developed include: (1) increase the federal fuel economy standards to 54.5 mpg by 2025; (2) improve the reputation of “The University That Ate Foggy Bottom” to one that received national accolades for “Best Neighbor” and (3) reflect a century of innovation with a brand strategy and centennial anniversary PR program that helped a global science society realize its first million dollar donation and a 5% increase in global membership.

I have served in senior management roles and created award-winning campaigns for The Optical Society, The Pew Charitable Trusts, The George Washington University and Strategic Communications Group, a boutique tech PR firm. Early in my career, I spent five years in Asia in community relations positions at the U.S. Embassy in Manila, Philippines, serving on Ambassador Negroponte’s country team, and at the U.S. Consulate General in Surabaya, Indonesia. Accredited in Public Relations, I have held numerous leadership roles in PRSA, including the national Board of Directors, Mid-Atlantic District Chair and NCC President, and currently the MBA Program committee and National Assembly of Delegates.

I earned my M.A. in communications from Ohio University, receiving the Outstanding Master of Arts award, and graduated from The Ohio State University with a B.A. in communications. A native Midwesterner, I’m an accomplished cook, recreational cycler and devotee to all sports of the Chesapeake Bay.