Curry Apology

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Commencement speakers want to offer helpful, memorable advice to the graduates.

For NBC journo Ann Curry, her commencement address illustrated instead the importance of research and knowing your audience. On Saturday, she named the wrong alumni in her speech to Wheaton College of Massachusetts graduates.

My guess is that speech writer and/or research assistant failed in the basic duty of “double sourcing” the facts — though Curry accepted sole responsibility for the failure. Classy and responsible but a significant failure for someone in the business of accuracy.  Also, the college’s PR staff should have done a better job sharing key facts about graduates, alumni and the institution with Curry and her staff.

In her apology, Curry succeed in admitting her mistake and complimenting the Wheaton community.  If you have to experience a public humiliation, this is a graceful way to respond.


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