Beaming Social Media

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Social media has made sharing private feelings publicly acceptable. I, like many friends, have learned of deaths, illnesses and embarrassments on Facebook, for example.

Privacy and personal security, however, received a dramatic jolt last week at the Mobile World Congress in Barcelona. Facial recognition technology, such as that found on Facebook and iPhoto, combined with cloud computing and other technologies can be used to capture a person’s social media profile — simply by pointing a mobile phone at the target.  The Astonishing Tribe (TAT), a Swedish mobile software and design firm, has developed a prototype camera phone that can match pictures to those in an opt-in database to create a social media calling card.

Perhaps this is no more threatening than beaming your business card from Palm to Palm.  Besides, the partnerships with device manufacturers and social media sites to make identity sharing possible have yet to be forged.

Regardless, it will add another challenge to managing your personal identity in Web 2.0.

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